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Austin, TX fitness market report
Austin has 736 gyms and fitness studios, 7.09 for every 10,000 residents. Chains run 13.6% of them, and 7.2% belong to a brand owned by a public company or private equity. The densest part of town is Downtown Austin (78701, 231 gyms within 3 miles); the most room to grow is in East Austin (78725).
Updated October 2026. Sources: Google Maps listings, 645 crawled gym websites, U.S. Census ACS 2023.
- Gyms & studios
- 736
- 7.09 per 10k residents
- Chain share
- 13.6%
- 8.7% franchised
- Median price
- $80/mo
- 145 post prices
- Median rating
- 5
- 78,288 reviews
Where Austin's gyms are, and where they aren't
Each dot is a gym. Circles are ZIP codes, sized by population and shaded by opportunity: brighter means more residents and income per nearby gym. Hover a circle for details.
Gym density and opportunity by ZIP code
Density: percentile of gyms within 3 miles of the ZIP center. Opportunity: percentile of residents per nearby gym, weighted by median household income relative to the city (capped at 1.6x). Both are 0 to 100.
| ZIP | Area | Residents | Median income | Gyms in ZIP | Within 3 mi | Per 10k | Density | Opportunity |
|---|---|---|---|---|---|---|---|---|
| 78725 | East Austin | 10,810 | $102,819 | 0 | 1 | 0 | 0 | 100 |
| 78744 | Southeast Austin | 51,069 | $78,474 | 9 | 11 | 1.76 | 15 | 97 |
| 78739 | South Austin | 20,850 | $222,552 | 3 | 10 | 1.44 | 12 | 94 |
| 78754 | North Austin | 31,410 | $92,964 | 2 | 9 | 0.64 | 9 | 91 |
| 78724 | East Austin | 29,326 | $76,906 | 4 | 7 | 1.36 | 6 | 88 |
| 78747 | Southeast Austin | 21,757 | $86,456 | 6 | 5 | 2.76 | 3 | 85 |
| 78717 | Northwest Austin | 36,085 | $140,483 | 13 | 17 | 3.6 | 26 | 82 |
| 78728 | North Austin | 26,776 | $74,048 | 1 | 11 | 0.37 | 15 | 79 |
| 78746 | West Austin | 28,268 | $183,028 | 19 | 27 | 6.72 | 32 | 76 |
| 78748 | South Austin | 54,942 | $107,652 | 28 | 41 | 5.1 | 35 | 74 |
| 78735 | South Austin | 20,112 | $126,216 | 20 | 24 | 9.94 | 29 | 71 |
| 78730 | Northwest Austin | 9,669 | $146,450 | 6 | 14 | 6.21 | 21 | 68 |
| 78726 | Northwest Austin | 14,117 | $92,275 | 3 | 16 | 2.13 | 24 | 65 |
| 78753 | North Austin | 58,449 | $62,334 | 19 | 48 | 3.25 | 38 | 62 |
| 78749 | South Austin | 34,939 | $113,918 | 19 | 58 | 5.44 | 44 | 59 |
| 78727 | North Austin | 30,894 | $107,194 | 16 | 52 | 5.18 | 41 | 56 |
| 78759 | Northwest Austin | 44,882 | $102,799 | 32 | 77 | 7.13 | 53 | 53 |
| 78750 | Northwest Austin | 29,322 | $123,722 | 26 | 63 | 8.87 | 50 | 50 |
| 78745 | South Austin | 61,122 | $84,529 | 51 | 109 | 8.34 | 68 | 47 |
| 78729 | Northwest Austin | 30,440 | $81,589 | 16 | 59 | 5.26 | 47 | 44 |
| 78723 | East Austin | 36,307 | $87,978 | 23 | 95 | 6.33 | 59 | 41 |
| 78741 | Southeast Austin | 45,274 | $66,434 | 15 | 101 | 3.31 | 62 | 38 |
| 78758 | North Austin | 50,592 | $69,019 | 44 | 124 | 8.7 | 71 | 35 |
| 78731 | Central Austin | 27,136 | $102,886 | 25 | 106 | 9.21 | 65 | 32 |
| 78704 | South Austin | 50,479 | $97,160 | 77 | 215 | 15.25 | 94 | 29 |
| 78703 | West Austin | 22,484 | $144,637 | 41 | 165 | 18.24 | 76 | 26 |
| 78757 | Central Austin | 24,327 | $104,946 | 44 | 170 | 18.09 | 82 | 24 |
| 78702 | East Austin | 26,495 | $101,304 | 53 | 182 | 20 | 88 | 21 |
| 78721 | East Austin | 10,728 | $103,285 | 8 | 82 | 7.46 | 56 | 18 |
| 78752 | North Austin | 22,261 | $66,404 | 11 | 142 | 4.94 | 74 | 15 |
| 78751 | Central Austin | 16,027 | $81,657 | 34 | 168 | 21.21 | 79 | 12 |
| 78701 | Downtown Austin | 11,114 | $154,867 | 29 | 231 | 26.09 | 100 | 9 |
| 78756 | Central Austin | 9,844 | $97,149 | 21 | 170 | 21.33 | 82 | 6 |
| 78705 | Central Austin | 32,937 | $30,336 | 8 | 223 | 2.43 | 97 | 3 |
| 78722 | East Austin | 6,576 | $101,034 | 4 | 214 | 6.08 | 91 | 0 |
Supply by type
Primary category of each listing.
- Gyms255
- Personal training116
- Pilates113
- Yoga96
- Martial arts78
- Bootcamp & HIIT30
- Boxing18
- CrossFit16
- Climbing7
- Barre4
- Cycling3
Price positioning
Lowest advertised monthly rate, 145 gyms that post prices.
- Budget ($30 or less)34
- Mid ($31 to $75)22
- Premium ($76 to $150)62
- Over $15027
72.6% of crawled gym websites show no price at all, which is common for CrossFit, martial arts and personal training studios that sell through a consultation.
Chains, franchises and who owns them
| Brand | Austin locations | Parent | Owner | Model |
|---|---|---|---|---|
| Orangetheory Fitness | 11 | Purpose Brands | PE-backed (Roark Capital) | Franchise |
| F45 Training | 10 | F45 Training Holdings | Private (taken private 2023) | Franchise |
| Gold's Gym | 8 | RSG Group | Private | Franchise |
| Planet Fitness | 7 | Planet Fitness, Inc. | Public (NYSE: PLNT) | Franchise |
| YMCA | 6 | YMCA of Austin | Nonprofit | Company-run |
| Club Pilates | 6 | Xponential Fitness | Public (NYSE: XPOF) | Franchise |
| Crunch Fitness | 4 | Crunch Fitness | PE-backed (Leonard Green) | Franchise |
| Anytime Fitness | 4 | Purpose Brands | PE-backed (Roark Capital) | Franchise |
| Life Time | 4 | Life Time Group Holdings | Public (NYSE: LTH) | Company-run |
| Pure Barre | 4 | Xponential Fitness | Public (NYSE: XPOF) | Franchise |
| CorePower Yoga | 4 | CorePower Yoga | PE-backed (TSG Consumer) | Company-run |
| Black Swan Yoga | 4 | Black Swan Yoga | Private | Company-run |
| HOTWORX | 4 | Virtua Partners | Private | Franchise |
| LA Fitness | 3 | Fitness International, LLC | Private | Company-run |
| 24 Hour Fitness | 3 | 24 Hour Fitness | Private (Mark Mastrov & LongRange Capital) | Company-run |
| [solidcore] | 3 | [solidcore] | PE-backed (L Catterton) | Company-run |
| StretchLab | 3 | Xponential Fitness | Public (NYSE: XPOF) | Franchise |
| Camp Gladiator | 2 | Camp Gladiator | Private | Company-run |
| BFT | 2 | Xponential Fitness | Public (NYSE: XPOF) | Franchise |
| Austin Bouldering Project | 2 | Bouldering Project | Private | Company-run |
| Crux Climbing Center | 2 | Crux Climbing | Private | Company-run |
| Equinox | 1 | Equinox Holdings | Private (Related Companies) | Company-run |
| Title Boxing Club | 1 | BoxUnion | Private | Franchise |
| Barry's | 1 | Barry's | PE-backed (Princeton Equity Group) | Company-run |
| Mesa Rim Climbing | 1 | Mesa Rim | Private | Company-run |
Booking and management software
Share of 645 crawled Austin gym websites with each platform detected.
- Mindbody9.3%
- Mariana Tek4.2%
- Momence3.1%
- PushPress2.9%
- Arketa2.6%
- WellnessLiving2.2%
- Zen Planner1.6%
- Wodify1.1%
- Daxko0.8%
- Vagaro0.8%
- Gymdesk0.8%
- Glofox0.8%
Marketing stack
Tracking pixels, CRMs and aggregators found on the same sites.
- Google Tag Manager32.6%
- Google Analytics22.9%
- Meta Pixel19.8%
- Google Ads tag10.5%
- TikTok Pixel2.8%
- HubSpot5.7%
- GoHighLevel4.8%
- Calendly1.7%
- Acuity Scheduling1.4%
- ClassPass1.6%
- SilverSneakers0.6%
- One Pass0.6%
Winnable gaps
Things most Austin gyms aren't doing. Each one is an edge for the gym that does it, and a sales opening for anyone who helps gyms do it.
89.4%
haven't posted a Google update in 90 days
80.2%
of websites run no Meta pixel, so they can't retarget visitors
89.5%
of websites have no Google Ads tag
72.6%
of websites post no price
36.9%
of websites have no online booking we could detect
56.4%
of gyms have fewer than 50 Google reviews
10.1%
have an unclaimed Google Business Profile
10.2%
have no website at all
Market leaders by review volume
Review count is the best public proxy for member volume.
| Gym | Area | Reviews | Rating |
|---|---|---|---|
| Fitness Connection | North Austin | 4,138 | 4.6 |
| Fitness Connection | Northwest Austin | 3,361 | 4.6 |
| Bouldering Project - Springdale | East Austin | 1,920 | 4.8 |
| LA Fitness | South Austin | 1,622 | 4.2 |
| Planet Fitness | Central Austin | 1,547 | 4.2 |
| Planet Fitness | Southeast Austin | 1,339 | 4.2 |
| Townlake YMCA | West Austin | 1,221 | 4.7 |
| LA Fitness | Central Austin | 1,111 | 3.9 |
| 24 Hour Fitness | Central Austin | 1,061 | 4.1 |
| Planet Fitness | Southeast Austin | 1,036 | 4.4 |
Go deeper than the public report
Trade-area report
Every gym within a drive of your address, with prices, ratings, software and gaps. PDF + CSV.
Signals
Email alerts when a new gym opens near you, a competitor changes prices, or a chain enters your ZIP.
Demand data
What Austin gym-seekers search and filter for on FindTheGym, by neighborhood.
Prospect lists
Every Austin gym on a given software, with ownership and contact channels. CSV and API.
Frequently asked questions
How many gyms are in Austin, TX?
FindTheGym counts 736 gyms and fitness studios inside Austin city limits as of October 2026, or 7.09 per 10,000 residents across the 37 ZIP codes that sit mostly inside the city. The count includes general gyms, boutique studios, martial arts schools and personal training studios with a public Google listing.
Which Austin ZIP code has the most gyms nearby?
78701 (Downtown Austin) has 231 gyms within 3 miles of its center, the highest competitive density in the city.
Where is Austin underserved for gyms?
By our opportunity index, 78725 (East Austin) scores highest: 10,810 residents, a median household income of $102,819, and 1 gyms within 3 miles. 78744 and 78739 follow. Treat this as a screen, not a site decision; drive times and lease costs aren't in it.
What booking software do Austin gyms use?
Mindbody appears on 9.3% of the 645 Austin gym websites we crawled, followed by Mariana Tek (4.2%), Momence (3.1%), PushPress (2.9%). Many gyms embed booking on pages we can't see, so these are floors.
How much does a gym membership cost in Austin?
The median advertised rate is $80 a month across 145 Austin gyms that post a price. Only 20% of gyms post one.
How these numbers are built: methodology. Site selection walkthrough: gym site selection guide.